It’s not salt, it’s Sel Magique








    Sel Magique begins with our Classic Blend.  We batch-blend 5 ingredients to create our extraordinary salt, an indispensable favorite you’ll love for its quality, versatility, and flavor.

    The heart of Classic Blend is our Fleur de Sel from Guérande, France.  This rare salt is hand-harvested in a tradition that dates from the Third Century, and is only harvested at select times during the year.  It’s collected on ancient, protected sites by paludiers, local artisans who have perfected the process of their work over generations.

    Our Fleur de Sel is produced much like a fine wine; it’s seasonal and select.  Atlantic sea water is channeled through an elaborate network of purifying, clay-lined salt ‘pans’ and in time, a natural crust forms.  These top-layer salt crystals are mineral-rich, distinctively delicious, and carefully collected.

    Our herbs are from the sun-drenched south of France.  The hand-harvested, organic Herbes de Provence recipe is specially balanced to complement the salt’s flavor profile.  Lavender, Thyme, Savory, and Marjoram are classic ingredients in this southern French mix, each providing distinct flavor notes to enhance a wide variety of foods.

    We batch-blend to ensure quality, then seal and age the mix to infuse the herb essences into the salt crystals, allowing the flavor and aroma of the blend to develop.  This time-tested, technique ensures the authentic flavor of Sel Magique Classic Blend: balanced and distinctive, 100% Natural, 100% Delicious.

    Open a jar and enjoy the crisp, delicious aroma … scents of the earth, sea, and sky.  Taste the Blend’s mineral-rich saltiness, and savory body, which finishes with a subtle herbal note.  Bold, yet balanced for use with everything, remarkable enough to elevate anything.

    A collage of the Sel Magique story in photosA collage of the Sel Magique story in photos


    “While I was on a working vacation in Brittany, I discovered an amazing local tradition of seasoning food with lightly herbed Fleur-de-Sel. The moment I tasted it, I knew I wanted to bring it to the States,” recalls Matt Murphy, founder of Sel Magique. “It elevated the flavors of absolutely everything we ate.”

    Our love of fresh, natural food and deliciously simple meals made us realize that we had to share this magique village salt.  It redefined our ideas about ‘gourmet’, because it was so easy to make anything taste amazing with just a pinch–a simple tomato slice could be transformed into a tasty snack in seconds.

    An enlightened group of customers have come to love this secret blend of salt and herbs, making their everyday that much more delicious, effortlessly.  And as we create new flavors to elevate more of your everyday meals, Sel Magique continues to stand for premium, natural ingredients, a commitment to quality, and a simple, accessible elegance.


©Sel Magique Brands LLC, Exclusive Importer